year is going quite well. We are continuing to reach out to new market
segments and we're quite proud of the progress. Novala Takemoto is
the first Guest of Honor who represents both the writing and the fashion
side of Asian culture. He is the writer of the original novel that
the movie Kamikaze Girls was based upon. He is also a fashion designer
for Baby, The Stars Shine Bright.
Mr. Takemoto’s accomplishments
as a fashion designer, novelist and now the creator of a hit
film in both Japan and the U.S. makes him the perfect Renaissance
man to represent these trends to the United States,”
said Mike Tatsugawa, PMX Event Chair. “With the growing
popularity of the sweet Lolita fashion trend in Japan and
the United States we felt that Halloween weekend was the perfect
time to bring all his fans together.”
debut novel, Sewing Machine (Mishin, 2000) sold 500,000 copies.
Later works Emily (2002) and Lolita (2004) were nominated
for the prestigious Yukio Mishima Literary Prize. Kamikaze
Girls (Shimotsuma Monogatari, 2004) depicts the seemingly
odd friendship between a frustrated and bored country girl
fixated on the lifestyle of 18th-century frilly French dress,
and a spunky member of an all-female biker gang. The film
pays homage to fellow cultural luminaries Tank Girl, The Outsiders
and Kill Bill while incorporating homegrown Japanese eccentricities.
labeled the “Lolita Bard” by overseas newspapers,
Takemoto passionately supports the Lolita fashion style, which
emphasizes Victorian-style and Edwardian fashion girl's dress
and often aims to imitate the look of porcelain dolls. He
created his own clothing and product line, Pour Lolita, in
collaboration with Baby, The Stars Shine Bright, a leading
boutique chain created in 1988.
For more info, click HERE
also brought in our first non-anime animators, the creators of my
current favorite animated show, Bryan Konietzko and Michael DiMartino
from Avatar, the Last Airbender. We were amazed with their Eastern
influence and Western storytelling and thought they would be perfect
to represent the intersection of East and West.
Konietzko has proven an invaluable asset to the world of original
design and creation throughout the animation industry for
a number of years. His precision and devotion to the medium
as a character designer, makes him one of the most talented
men of his age. A character designer for Family Guy, and an
assistant director for Mission Hill and King of the Hill,
Bryan Konietzko has helped coordinate the inner workings of
programs that greatly vary in style. His experience as a storyboard
artist and art director for Invader Zim led to his new co-creation
Avatar: The Last Airbender.
DiMartino has studied at a top-of-the-line film and animation
design school, and worked a dozen years at Film Roman. He
has helped direct King of the Hill, Family Guy, and Mission
Hill in addition to his own animated short, Atomic Love, which
has been screened at a number of high profile film festivals.
Lending his directorial experience to an industry in need
of young, insightful leaders; Michael DiMartino, in addition
to being the co-creator, also serves as co-executive producer
and story editor to the animated television series Avatar:
The Last Airbender.
also have a fantastic band, UchuSentai NOIZ who is making their
North American debut. Other bands are still in negotiation, but
they are also going to be coming to the US for the first time.
was quite successful in our first year, bringing in about 4,000
fans in its first attempt. The next year, Katrina badly impacted
our attendance. This year, we hope to bounce back to our previous
UchuSentai NOIZ is our high profile event, but we are also impressed
by Mechanical Panda, who is also making their US debut at PMX. Of
course, Dig Jelly and Random Ninjas are always huge fan favorites
in Southern California.
NOIZ is a team of five space soldiers
(ANGEL-TAKA, MASATO, Kyo, TAKEswiy and S@TT-ON) put together
by the agency of galactic heroes beyond our solar system.
Jelly is an Los Angeles-based,
high-energy, modern-rock band with a lethal dose of hip-hop.
Dig Jelly is Rayko (vocal / guita r /keyboards), Joey Felix
(drums), Robby Lochner (lead guitar), and Rain Balen (bass).
Ninjas songs evolved from multigenre
influences fusing blazing guitars, rock, jazz, pop, and
traditional taiko elements. They are Funk Masta Ninja ,
Yuko aka Kunoichi Oyuu, Kaato, Yusuke aka Supa Lucha Ninja,
Nico-sama, Sub Noe and Full Metal Ninja .
Panda is a Japanese rock band
comprised of Ren (vocalist and guitar), isa (bass) and a
support drummer. Their brand of punk rock has been recorded
and released several Maxi-CDs. The band has made numerous
live appearances on Japanese television and radio.
UPDATE: OLIVIA PERFORMING AT PMX
will be live and in concert at Pacific Music Live, and
will be attending a panel session and signing autographs
at Pacific Media Expo. Her music is featured in the
popular anime "Nana" (during the opening sequence
in the first season and the ending sequence of the second
season). Olivia Lufkin is also a former member of the
popular j-pop band D&D. Olivia is appearing courtesy
(Olivia Lufkin) was born on December 9, 1979 in Okinawa
and is a Japanese singer. Originally most of her works
were in Japanese, but she has done more and more works
in English, which has increased her popularity outside
of Japan. Her father is American and her mother is Japanese,
and "Olivia" sometimes writes about being mixed-race
in songs such as "solarhalfbreed." Her sister
Caroline Lufkin is also a singer (under the name Caroline).
For more info, click HERE
clear definition of the Asian lifestyle is always a moving target.
The anime and manga market is already well known, but finding other
forms of media that will resonate in the mainstream market is always
a difficult task. We've found several musicians we'd like to pursue
and have also found several fashion designers that would play well
in the US market.
think this is all beginning to blur. For example, is sushi a Japanese
dish? Is California roll a form of sushi?
watching a huge debate on our PacificMediaExpo MySpace account
where fans are debating whether Avatar: The Last Airbender is
an anime because it looks Japanese, American animation, because
it is created by Nickelodeon, or if it's Korean since it's animated
in South Korea.
think the bottom line is that in California, we pick and choose
the aspects of the different cultures that we like. Trying to
pinpoint cool new trends is the biggest challenge and also the
most rewarding part of our event.
Our goal is to try to move back to our 2004 levels of 3,000 to
5,000 attendees. For our concerts, it's hard to give our goals
since we haven't finalized all of the performers yet. We're hoping
for an average of 500 attendees per concert.
concerts are unique in convention circles since we charge for
them. We are one of the few venues that is really testing the
economic viability of many Asian musicians. Once we start to consistently
break even on the concerts will be the day that Asian music is
really poised to go mainstream in America.
Our primary focus will be to continue to develop the music and Asian
film markets. Other media forms are being reviewed and will also
be cultivated over time. Our hope is that someday in the not-so-distant
future, we can have festivals dedicated only to music in much the
same way that some conventions are only dedicated to anime.
Our personal belief is to always give back to the community that
helps to support us, both morally and financially. We look for local
talent and try to let them share the limelight with their Asian
counterparts. We hope that this acts as both a learning experience
and perhaps as a window to try to break into new fan demographics.
This year will be interesting. The Avatar Guests of Honor will likely
bring a younger crowd during the day, but at night, with all of
our musicians, we fully expect the 18-25 market to be coming in
force. Since PMX is interested to all people interested in Asian
culture, not just to Asians, we expect a rainbow of attendees representing
all the rich demographics of Los Angeles.
To be quite honest, we tried to return to Long Beach, but we couldn't
get a window with both hotel rooms and convention center function
space. The decision came down to Los Angeles vs. Anaheim and we decided
to give the Hilton Los Angeles Airport a chance because many of us
Anime Expo veterans have fond memories of the venue and have built
good relationships there.
Pacific Media Expo:
America’s first major trade show dedicated to Asian-Pacific
popular culture and entertainment media, Pacific Media Expo
(PMX) is an industry event sponsored by the Pacific Media
Association. Pacific Media Expo will be held Oct. 28 and
29 at the Hilton Los Angeles Airport. The show will feature
honored guests, live performances, panel discussions, autograph
sessions, Asian cinema and animation video rooms, art exhibitions
and one of the country’s only exhibit halls dedicated
to Asian media and pop culture.
Pacific Media Association:
Pacific Media Association is dedicated to promoting the
Pacific Rim’s entertainment media industries. PMA
specializes in Asia’s cultural exports, such as anime
and manga, music and live entertainment, live-action television
and films, and diverse cultural lifestyles, while building
creative communities and promoting Asian awareness within
the United States. PMA is the parent of Pacific Media Expo.
The Pacific Media Association is located in Los Angeles,
ASIANS:Mike - we want to thank you for taking
the time to revealing the passions behind PMX. An invitation is extended
for our viewers and supporters to attend this event.