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INTERVIEW WITH MICHAEL STOKES - Pt. 2
NFL REPRESENTATIVE TO CHINA
Learn of Their Development of the Markets in China
Past, Present and in the Future

NFL CHINA BOWL
These series of questions focuses on the attempts to have a "China Bowl." At the press conference, Robert Kraft stated that "If there's any country we should bring our game to, it's the most populous country on earth where there's a great business environment and a great love of sport. We believe that over the next two to three decades, they're just looking for things American. In the end, I know some people have spoken about the social part of this, but there's nothing that brings people together like sport. We believe this is a great way to bring our two countries closer together. "

US ASIANS: Could you describe the importance of having the “China Bowl” (recognizing that the London football game was just played) as part of the NFL’s plan to fully enter the Chinese marketplace – since it has been cancelled twice (New England Patriots vs. Seattle Seahawks) and the current status of successfully dealing with NFL’s International Media Manager Felix Wang-described “resource challenge” and “global resources” to develop a stronger fan base (since the NBA and Formula 1 are more popular in China) while fulfilling Mark Waller’s (Senior Vice-President of NFL International) goal of producing the “China Bowl?”
MICHAEL STOKES: Playing preseason games in Beijing and Shanghai remains part of our China plan and the great success of the Wembley regular season games only reinforces our commitment with world-class facilities like the National Stadium (Bird's Nest - see the picture on the right) and Shanghai Stadium needing events, we believe there will be a mutually beneficial opportunity in the near future.


 

FLAG FOOTBALL
& PLACE-KICKER PROGRAM

Questions in this section centers around how the NFL is utilizing "Flag Football" to introduce the potentail fanbase centered at the university/colleges in China to the passions, strategies and skills needed to be successful in the American-style football. There has been a developing grass roots involvement that is getting more and more traction.

US ASIANS: How will the NFL utilize “Touch/Flag Football” to develop a passion for NFL football, considering the vast differences in body size to play in the NFL – as oppose to the physical requirements in basketball and baseball?
MICHAEL STOKES: Flag football is a great entry point for many Chinese university students who are new to the game. It is a fun way to learn the fundamentals (throwing and catching), while also highlighting the tactical nature of the game. In fact, we have found that the strategic components of the game are one of the biggest draws. People are fascinated by the constant scheming and allocation of personnel that changes on every play.

"That's a big pool to be choosing athletes from," said Chad Lewis,
recalling seeing "guys my size — massive —
who could easily play in the NFL."
For Additional Information on Chad Lewis, click HERE

US ASIANS: Considering Pate Abitante’s (Senior Director of International Public Affairs), what is the current status of the NFL’s involvement with China’s “Flag Football” program, recognizing that the Oakland Raiders had brought coaches in the past – since it is the simplest form of football for the youths while starting a football culture In recent years and has reached more than 40,000 children from Beijing, Shanghai and Guangzhou, ranging in age from 8 to 14?
MICHAEL STOKES: I’ve been to several of the tournaments in Beijing and Shanghai and can attest to the quality of play these young men and women are already playing at a high level and having a great time doing it.

Go to Part 3 by clicking HERE
Background Info China Bowl Marketing Telecast Strategic Personnel
NFL Description Current Plans Mayday & NFL Blizz Program Broadcasts Michael Stokes
Did You Know History "Yao Ming Effect CCTV-IMG Agreement Chad Lewis
Struggles & Victories   Current Efforts Partner: Sina.Com Mayday
NFL China Website  Media Partners Flag Football Partner: QQ.Com Zhang Nan
NFL Website  Marketing Media Partners Partner: RenRen Key Solutions

 

 

 

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